What type of retailer is Save-A-Lot considered to be?
A. Full-line discount store
B. Convenience store
C. Conventional supermarket
D. Category specialist
E. Limited-assortment supermarket
Answer: E
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A style is best defined as a ________
A) currently popular trend in retail goods B) popular consumer taste at a given time C) temporary period of unusually high sales D) short-term component of the marketing mix E) basic and distinctive mode of expression
Which of the following most likely occurs during the need discovery stage of the consultative sales process?
A) matching benefits with product offerings B) conducting product configurations C) modifying a product solution D) establishing buying motives E) conducting a sales presentation
Successful businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups. b. is sometimes justified when the desired action is achieved. c. is always followed by negative legal consequences. d. is not good for business in the long run.
Boxer Corporation buys equipment in January of the current year with a seven-year class life for $15,000. The corporation expensed the $15,000 under Sec. 179. The deduction in the year of purchase for E&P purposes due to the acquisition and expensing of the equipment is
A) $1,500. B) $3,000. C) $14,000. D) $15,000.