More and more, companies are shifting their brand management focus from brand profitability toward ________
A) technology management
B) product management
C) customer management
D) functional management
E) geographic management
C
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When marketing products to other businesses through personal selling or trade shows, one ethical issue that arises is in regard to the use of gifts and or/bribes
Indicate whether the statement is true or false
Which of the following is used to see how a company's operating expenses, as a percentage of net sales, have changed from one year to the next?
A) vertical analysis B) horizontal analysis C) ratio analysis D) analysis of internal control system
A firms decision to sell its headquarters building at a gain
a. would increase income in the year of sale. b. is not part of the core business. c. would be aggregated with other noncore, nonoperating items. d. reported below operating income, probably as Other Income. e. All of the above would result.
Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
A. price is the most important variable for customers B. sales depend predominantly on an aggressive sales force C. what the customer thinks he or she is buying is what is important D. a company has to apply scientific management techniques to survive E. selling and marketing are essentially the same thing