Cognitive dissonance is the sense of mental discomfort a person experiences when new information conflicts with that person's attitudes, beliefs, values, or behavior
Indicate whether the statement is true or false
True
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The following stage in the Communicative Functions model consists of the candidate being legitimized in the eyes of the media and potential voters
a. surfacing stage b. election stage c. nomination stage d. winnowing stage
The process of changing or reinforcing attitudes, beliefs, values, or behavior is called _____.
A. informing B. entertaining C. persuading D. refuting
The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion.?
a. True b. False
What is meant by band allotment?
a. The task of reserving certain portions of the spectrum for particular uses b. The process of deciding which applicant will be awarded which channels c. The task of deciding within each spectrum usage area how many channels will be available d. The process of establishing technical standards for the operation of stations