The metaphor often results in a winner and loser in the conflict resolution process.

Fill in the blank(s) with the appropriate word(s).


competitive, adversarial

Communication & Mass Media

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Environments can create perceptions of warmth or coldness

Indicate whether this statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The spatial-relations pattern is typically used for informative speeches.  2. To be considered a signpost, a transition must look backward and forward,  3. An internal review informs listeners of your next point or points.  4. The principle of subordination means deciding which material is more or less important through indentation and symbols in the outline.  5. The principle of division dictates that a main point cannot have just one sub-point. 

Communication & Mass Media

SELECT ALL THAT APPLY. To hold a reader’s attention, the stimulus of a story should be ______.

A. strong B. predictable C. steady D. sporadic

Communication & Mass Media

With the emergence of the limited-effects theory, surveys and experiments were promoted as means of:

a. all of these. b. interpreting consumer attitudes and behaviors. c. probing media audiences. d. guiding practical administrative decisions.

Communication & Mass Media