Retailers that offer a broad variety of merchandise, limited services, and low prices are known as
A. category specialists.
B. home improvement stores.
C. department stores.
D. full-line discount stores.
E. convenience stores.
Answer: D
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Explain the purpose and contents of the general ledger master file
Which of the following statements about the basic EOQ model is FALSE?
A) If the setup cost were to decrease, the EOQ would fall. B) If annual demand were to double, the number of orders per year would increase. C) If the ordering cost were to increase, the EOQ would rise. D) If annual demand were to double, the EOQ would also double. E) All of the above statements are true.
Which of the following is NOT a reason the marketing program should build customer equity?
A. Expected profits depend on customer equity. B. Profit growth comes from customers. C. Customers are the source of revenue. D. Marketing strategies do not contribute to customer equity. E. Firms expect financial returns.
Equity markets are where bonds are bought and sold
Indicate whether the statement is true or false.