Advertising departments may use independent research organizations or freelance specialists for some of their projects.
Answer the following statement true (T) or false (F)
True
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The Salty Chip Company includes one coupon having no expiration date with its deluxe snack pack. Upon return of 10 coupons, Salty Chip will send a silver chip clip, which costs Salty Chip $1.50 each. Past experience indicates that 30% of coupons issued will be redeemed. Salty Chip began this promotion in 2015 and sold 1,000,000 deluxe snack packs. During 2015, 90,000 coupons were received and
9,000 chip clips were distributed to customers. The December 31, 2015 balance sheet should include a liability for coupons outstanding of A) $18,000. B) $180,000. C) $31,500. D) $50,000.
Which of the following is a sales practice that involves building, maintaining, and enhancing interactions with customers to develop long-term satisfaction through mutually beneficial partnerships?
A. Price-based selling B. Adaptive selling C. Stimulus-response selling D. Relationship selling
In the Bank of America/Merrill Lynch acquisition case, a federal judge blocked further action by the company:
a. Until it could establish that its acquisition did not violate antitrust laws. b. Until it settled any state charges brought against Bank of America. c. Until Mr. Lewis resigned. d. Until there was further information regarding waiver of the attorney/client privilege.
Accruals and accounts payable are ________
A) negotiated and secured sources of long-term financing B) negotiated and unsecured sources of short-term financing C) secured sources of short-term financing D) spontaneous and unsecured sources of short-term financing