Digital signals are:
A. continuous B. discrete
C. discontinuous D. none of the above
B
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One of the message structure issues that a marketer must handle is whether to ________
A) draw a conclusion or not B) make a moral appeal or not C) use the pull strategy or push strategy D) diversify vertically or horizontally E) use mass marketing or niche marketing
Which of the following countries is NOT a member of MERCOSUR?
A) Brazil B) Paraguay C) Bolivia D) Uruguay E) Venezuela
Which of the following is NOT one of the key strategies used to reduce customer defections?
a. Eliminate nuisance customers. b. Address key churn drivers. c. Implement effective complaint handling and service recovery procedures. d. Increase switching costs. e. Analyze customer defections and monitor declining accounts.
Technological advances in automation, computers, robotics, and electronic communication, along with changing markets resulting from cultural, demographic, and economic changes, have affected traditional "smokestack" industries.
Answer the following statement true (T) or false (F)