Briefly explain a positioning statement.
What will be an ideal response?
Answers will vary. Your promotional message begins with understanding how your product is different from and better than the competition. A positioning statement-a brief statement that articulates how you want your target market to envision your product relative to the competition-seldom translates directly into the promotional message. Instead, it marks the beginning of the creative development process, often spearheaded by ad agency creative professionals. When it works, the creative development process yields a big idea-a meaningful, believable, and distinctive concept that cuts through the clutter.
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The potential dilutive effect of the exercise of share options or warrants will affect which of the following when calculating diluted earnings per share?
A) the earnings per share numerator B) the earnings per share denominator C) both the numerator and the denominator of earnings per share D) neither the numerator nor the denominator of earnings per share
Using language analysis software to track public opinion is an example of what?
A) Recruitment B) Sentiment analysis C) Social customer service D) Networking E) Social media complexity
Which element of intrinsic motivation is the satisfaction we gain by stretching and exercising our capabilities?
A. need for self-determination B. need for achievement C. need for accomplishment D. need for competence
Orientation programs stress the "why" rather than the "what," including the philosophy behind the organization's rules.
Answer the following statement true (T) or false (F)