It's a common belief that half the money spent on advertising and sales promotion is wasted.
Answer the following statement true (T) or false (F)
True
Unfortunately, the results that marketers actually achieve with advertising, publicity, and sales promotion are very uneven. It's often said that half of the money spent on these activities is wasted.
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Which of the following is a guiding principle used in establishing a sales routing and scheduling plan?
A) Develop a routing plan that gives equal attention to each customer. B) If your territory is quite large, consider organizing it into two smaller zones. C) Develop a schedule that best accommodates your personal and professional needs. D) Avoid scheduling tentative calls, which may be distracting and costly. E) Ask for assistance from other salespeople if you cannot complete your route.
______ teach their audience members how to do something.
Fill in the blank(s) with the appropriate word(s).
One of the drawbacks to defined-benefit plans are their lack of portability, meaning that if you leave the company the value of the pension is not likely to go with you
Indicate whether this statement is true or false.
A learning organization should focus on exploration and
A. expectation. B. expertise. C. excellence. D. examination. E. exploitation.