The smallest units of sound in a language are called
A) phonemes.
B) pragmemes.
C) morphemes.
D) chronemes.
A
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Answer the following statement(s) true (T) or false (F)
1. A benefit leads to the satisfaction of the customer’s wants and needs. 2. A copy platform helps identify the one most important thing about the product. 3. A feature covers a product’s benefits, information about the target audience, and a statement about the product. 4. A creative brief explains where we are, where we want to be, and the path we'll take to get there. 5. Asking “so what” is not beneficial when trying to determine consumer benefits.
Ignorance of the law is a valid defense for breaking the law
Indicate whether this statement is true or false.
Jargon is a useful aid in attempting to create a shared perspective
Indicate whether the statement is true or false.
_____ involves social judgment and usually occurs when two people are talking about a person not present
A) Conversation B) Gossip C) Feedback D) Feedforward