The smallest units of sound in a language are called

A) phonemes.
B) pragmemes.
C) morphemes.
D) chronemes.


A

Communication & Mass Media

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_____ involves social judgment and usually occurs when two people are talking about a person not present

A) Conversation B) Gossip C) Feedback D) Feedforward

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Ignorance of the law is a valid defense for breaking the law

Indicate whether this statement is true or false.

Communication & Mass Media

Jargon is a useful aid in attempting to create a shared perspective

Indicate whether the statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A benefit leads to the satisfaction of the customer’s wants and needs. 2. A copy platform helps identify the one most important thing about the product. 3. A feature covers a product’s benefits, information about the target audience, and a statement about the product. 4. A creative brief explains where we are, where we want to be, and the path we'll take to get there. 5. Asking “so what” is not beneficial when trying to determine consumer benefits.

Communication & Mass Media