All marketing goals and objectives should be quantifiable in physical units, time units, or price units.
Answer the following statement true (T) or false (F)
False
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When team members are geographically close to one another, it is better to have ______ meetings focusing on one or a few items.
a. less frequent, longer b. less frequent, shorter c. more frequent, shorter d. more frequent, longer
Mary has a neutral message to deliver to a co-worker. What delivery options would be the most effective?
a. Letter, email, or telephone b. Memo, instant messaging, or letter c. Letter, phone, or in person d. Memo, email, or phone
A well-written message acknowledging a customer's order usually will likely result in
a. the customer requesting to be removed from the mailing list. b. the customer placing additional orders. c. a decrease in the cost of doing business. d. all of the above
The McMullen-Shepherd Model explains how knowledge and motivation influence two stages of entrepreneurial action.
Answer the following statement true (T) or false (F)