Schutz’ FIRO theory is grounded in the idea that people in groups need to fill needs for exclusion, affection, and control

A. True
B. False


ANS: b

Communication & Mass Media

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When getting an offer for a social media job, you are given a flat salary cap of $40,000. However, when you are going on PayScale, you realize the average salary for this job is $55,000. How would you approach having this discussion with the company who has offered you this salary and offer?

What will be an ideal response?

Communication & Mass Media

Is the total number of households or persons exposed to a message in a particular medium at least once over a certain period

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

He developed what he called “the Open Contract” plus commission in an effort to make

advertising practices more ethical: a) Francis Wayland Ayer; b) J. Walter Thompson; c) Albert Lasker; d) Volney Palmer; e) Samuel Pettengill

Communication & Mass Media

A young woman realizes she has always had a hard time being evaluated and taking feedback, so she needs some advice before her speech. What is one of the tips the text gives for accepting criticism?

a. Take it personally. b. Listen with detachment. c. Do not ask questions. d. Block out what upsets you.

Communication & Mass Media