Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true?
A. Magazines and newspapers are more intrusive than the broadcast media like radio and television.
B. Both newspapers and magazines are generally considered low-involvement media.
C. Newspapers and magazines share similar characteristics in terms of benefits and limitations.
D. Newspapers are a more specialized form of advertising medium than magazines.
E. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace.
Answer: E
You might also like to view...
Which of the following is the best topic a salesperson can use to break the ice when talking with a prospect?
A) local sports teams B) product features C) shared interests D) current politics E) religion
In Town Center Shopping Center v. Premier Mortgage, a manager of a mortgage company was held to have apparent authority when she entered into a lease for office space, even though she did not have authority to commit her company to that
a. True b. False Indicate whether the statement is true or false
A nonresident alien cannot
A) elect to be treated as a resident alien. B) elect to be treated as a resident alien before satisfying the substantial presence test for the calendar year following the election year if unmarried. C) make an irrevocable election to be treated as a resident alien after satisfying the substantial presence test. D) make an election to be treated as a resident alien if married to a resident alien.
In Microsoft SQL Server, __________ are constraints that can be applied to restrict values
in a column. Fill in the blanks with correct word