Which of the following is true of corporate advertising?
A. It fails to effectively position a firm.
B. It is highly effective in promoting organizations.
C. It fails to take advantage of the benefits derived from PR.
D. It follows strong ethical principles.
E. It reaches a select target market.
Answer: E
You might also like to view...
Explain the ideas emphasized by the behavioral viewpoint. List the three phases of development of the behavioral viewpoint and discuss at least one major contribution and its pioneer from each of the first two phases.
What will be an ideal response?
Overapplied overhead will always result when a predetermined factory overhead rate is employed and:
a. Overhead incurred is more than overhead applied. b. Overhead incurred is less than overhead applied. c. Production is greater than sales. d. Actual overhead costs are more than expected.
A retailer aims efforts at two or more distinct consumer groups, with different retailing approaches for each group, in _____
a. differentiated marketing b. mass marketing c. target marketing d. undifferentiated marketing
According to the text, Twitter is the most popular social media site among Americans
Indicate whether the statement is true or false