Hearing and listening are essentially the same process
Indicate whether the statement is true or false.
Answer: False
Communication & Mass Media
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David Ogilvy is known for developing the __________ image concept
Fill in the blank with correct word
Communication & Mass Media
What news stories are driven by the calendar and are routine and predictable in nature?
a) Periodicals b) Speeches c) Obituary d) Crime stories
Communication & Mass Media
The date of a source's publication may be extremely important to building __________ on a current topic
Fill in the blanks with correct word
Communication & Mass Media
A fixed impression of a group of people is called ___________
a. a schema b. a stereotype c. discrimination d. sensitivity
Communication & Mass Media