Which of the following is NOT a reason for locating in a business cluster?
a. Technology sharing
b. Supply chain improvements
c. Sophisticated retailers
d. Competition
c
You might also like to view...
Ethnocentric companies cater to the different needs of different world regions
Indicate whether the statement is true or false
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?
A) normal depletion B) sensory gratification C) social approval D) intellectual stimulation E) value enhancement
Sanchez decides to try something new in the Southwest Region. He had been following the model of sending outside sales reps to follow up with prospects who expressed interest in the product by various prospecting methods
Now he will augment those efforts by hiring teams of sales reps to show the product to managers and buyers at stores that do not carry the DECA line but sell complimentary products, and to call these managers on the phone based on qualifying work the sales reps in the store have done. What two types of sales reps will Sanchez most likely hire to comprise these teams? A) missionary salespeople and inside salespeople B) outside salespeople and inside salespeople C) competing salespeople and detail salespeople D) missionary salespeople and detail salespeople E) trade salespeople and detail salespeople
The biggest advantage of business blogs is that they A) have the potential to reach a vast, far-flung audience
B) are the primary method of internal business communications. C) provide anytime access to digital audio and video files containing corporate training, marketing, and informational messages. D) can safeguard against hackers and rival companies.