Advertisers employ search engine optimization (SEO) to
A. include attractive multimedia content in their web pages.
B. sponsor a section of a website.
C. more specifically target customers who may be interested in their offerings.
D. monitor Internet traffic.
E. attract customers to their products and services through the nonorganic search process.
Answer: C
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________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
A) Sustainable marketing B) Ambush marketing C) Consumerism D) Environmentalism E) Strategic planning
From the customer's perspective which of the following is the most important aspect of service?
a. Management's responsiveness to occurrences of failure. b. Timely delivery of service. c. Efficient handling of special requests. d. The encounter with service staff. e. A fair price.
What kinds of goods are termed as future goods?
A) goods that exist but are to be sold at a future date B) goods that are not yet in existence C) goods that can be sold partly in the present and partly at a later date D) goods that exist without a title
For companies in competitive markets, the evolution and introduction of new products may serve
more to preserve market share than to expand it. Indicate whether the statement is true or false