What is the recommended length for a PR feature story?
a. five pages single-spaced
b. 1000–2000 words
c. 500–1000 words
d. 2000+ words
b. 1000–2000 words
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People in the United States generally believe that ______ is good, the new is better than the old.
Fill in the blank(s) with the appropriate word(s).
Daniel is attending a university event where the mayor is giving a speech on the history of the town his university is a part of. He considers the topic and speaker uninteresting. What should he do to overcome this barrier to effective listening?
A) Don't waste time by listening. B) Immediately form an opinion on the subject. C) Consider how the information might be used. D) Consider ways of getting out of the situation. E) "Block out" the speaker.
Inductive logic reasons from observations of specific instances to general descriptions of patterns
Indicate whether the statement is true or false.
Many industry insiders attribute the recent fall-off in audiences for movies, recorded music, network television, DVDs, radio, newspapers, and videogames to changes in technology; people are finding new ways to access content. And while this is certainly true to a degree, others say that in this age of concentrated and hypercommercialized media, audiences are simply being turned off. Would you agree with the critics? Why? Can you give examples from your own media consumption?
What will be an ideal response?