Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?
A) Narrative
B) Reference materials
C) Summaries
D) Orientations
E) Conversations
Answer: D
Explanation: D) The ability to help people find their way through an unfamiliar system or subject is a valuable writing skill and a talent that readers greatly appreciate. Unlike summaries (see next item), orientations don't give away the key points in the collection of information but rather tell readers where to find those points.
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In determining lifetime value for individual customers, customer acquisition costs are determined by:
A) dividing advertising costs by the number of customer transactions B) dividing the total marketing and advertising costs by the number of new customers C) dividing the total marketing and advertising costs by the number of total customers D) dividing the advertising costs associated with acquiring new customers by the number of new customers
Crafting a message to generate a specific response from an audience requires the use of what type of information?
A) Practical B) Factual C) Concise D) Clear E) Persuasive
Assume that the balance of accounts payable does not change during a period. When preparing a statement of cash flows, an increase in ending inventory over beginning inventory will result in an adjustment to net income under the indirect approach because
A) the amount of cost of goods sold is equal to the amount of cash paid for purchases. B) consumed inventory is an expense but not a use of funds. C) the amount of cost of goods sold on an accrual basis is less than the amount of cash paid for purchases of inventory. D) the amount of cash paid for purchases of inventory is less than the amount of cost of goods sold on an accrual basis.
Contribution margin per unit is calculated as selling price per unit less fixed costs per unit
Indicate whether the statement is true or false