The dollar cost of reaching 1,000 members of a media vehicle's audience is the:
A) cost per thousand (CPM)
B) gross rating points (GRP)
C) cost per million
D) effective reach
A
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Which of the following statements about complaints is true?
A. Complaints cannot be eliminated; they can only be reduced in frequency. B. Handling complaints properly is most important during the commitment stage of a partnership. C. Only when complaints are eliminated can a true partnership be formed. D. A complaint should be predominantly attributed to the customer's handling or misuse of the product. E. All of these
The annual NMCs grow and eventually peak in the early growth stage of the product life cycle
Indicate whether the statement is true or false
Typically, each element of an action plan is linked to a budget item
Indicate whether the statement is true or false
You wish to create a Data Table that calculates the NPV with various initial outlays in D1:E6. Which cell should be entered into the Data Table dialog box, and in which edit box?
a) B7, Row input
b) B7, Column input
c) B2, Row input
d) B2, Column input
e) E1, Column input