People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well
A) Makers
B) Escapers
C) Seekers
D) Changers
E) Developers
A
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Ambient noise such as a thunderstorm, music from the computer, or a TV show in the background fall under the category of ______ distractions.
a. medium b. source c. bias d. situational
Account analysis:
A. begins with an estimate of a prospect's past sales. B. identifies accounts and their varying levels of sales potential. C. involves four general approaches. D. is another form of value analysis. E. requires management oversight.
Physical duress occurs when there is physical harm to the contractual document, such as complete or partial destruction or manipulation of content
Indicate whether the statement is true or false
In order to build relationships with customer value, firms must do all of the following EXCEPT
A. brief their advertising people to develop ads that try to convince a customer to buy once. B. ensure that everyone in a firm works together to provide customer value before and after each purchase. C. try to eliminate costs that do not give value to customers. D. try to adopt the marketing concept. E. attract customers in the first place-and keep them satisfied after they buy.