Why do magazines typically have a high degree of credibility and prestige?
What will be an ideal response?
Magazines have the ability to reproduce high-quality advertising images, and the professionally written stories and editorials lend a credibility to the advertising that appears alongside of them.
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The recognition point for revenues, expenses, gains and losses is the same for tax and financial reporting purposes
Indicate whether the statement is true or false
The second generation of computers, characterized by the use of transistors, came in:
a. 2,000 b.c. b. 1889-1920 c. 1959-1964 d. 1945-1958 e. 1965-1977
Which is NOT a symptom of spyware on an employee’s computer?
a. invasion of privacy b. appropriation of personal information c. interference with the speed and responsiveness of the computer d. proliferation of pop-up ads
Compared to other IMC alternatives, advertising is extremely effective for
A. creating awareness and generating interest in a product. B. reducing the potential for noise. C. repositioning consumers in the AIDA model. D. closing a sale. E. decoding messages efficiently.