The good numbers of earned media placements and impressions among core audiences in the Caribou campaign is attributed to which one of the following?

a. extensive use of social media platforms
b. uniqueness of tactics used
c. clearly stated objectives
d. targeting of media placements


d. targeting of media placements

Communication & Mass Media

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A(n) ________ is a list of the types of information you have and the types you want to find which helps you focus your research efforts and identify areas that need special attention

Fill in the blank(s) with correct word

Communication & Mass Media

Identify the differences between assertive and aggressive communication. Write an assertive

response and an aggressive response, and to the following situation. Your description may be include both verbal or nonverbal responses. You were in a rush on your way to work, but you wanted to stop by a local department store and pick up some socks that were on sale. You quickly selected your purchase, and made your way toward the register. Two women behind the counter were having a great time talking, obviously not about business, and were ignoring your presence. What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Mediators rarely engage in critical listening because they do not make suggestions. 2. Men are less adept at listening than women. Therefore, women make better mediators. 3. Mediator’s emotional paraphrases lead to defensiveness. 4. Listening was mentioned as a critical skill by virtually all of the mediation practitioners interviewed in a study by Isenhart and Spangle.

Communication & Mass Media

On her way to public-speaking class, Delaney decided to add one last presentation aid to her speech. Was this a good idea, according to your textbook?

A) No; because Delaney didn't have a chance to rehearse with the new aid. B) Yes; the more creative the presentation aids, the better the speech will be. C) Yes; if Delaney was certain that the presentation aid would make a difference. D) No; because the extra presentation aid would make Delaney's speech too long.

Communication & Mass Media