All of the following are accounting factors that will cause a firm's value-to-book ratio to decrease over time except:
a. recognizing unrealized gains on assets
b. a loss of competitive advantage through changes in technology or other factors
c. earning a high ROCE (above the equity cost of capital) on off-balance-sheet R&D assets
d. earning a high ROCE (above the equity cost of capital) on off-balance-sheet intangible assets (such as brand equity) over time
B
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The bond issue price equals the______________of the cash flows that the bond will produce
Fill in the blank(s) with correct word
Nationalism-or the emphasis on a country's interests before anything else-may affect the work of some marketing managers.
Answer the following statement true (T) or false (F)
The specialized part of corporate public relations that interacts with shareholders and the financial community is which of the following?
A. Accounting D. Public affairs B. Issues management E. Investor relations C. Advertising
Projected manufacturing cost per unit of product sold does not include ________ cost per unit
A) sales commission B) direct materials C) variable manufacturing overhead D) direct labor