A speaker should reveal the topic's relevance to the audience early on in the speech.

a. true
b. false


Answer: a. true

Communication & Mass Media

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Which strategy gains the audience's attention and encourages their involvement?

A. asking rhetorical questions B. adopting a steady monotone C. citing all speech references D. using signposts

Communication & Mass Media

The dialogic theory of public relations stresses all of the following EXCEPT

A) awareness that the audience is a means to a desired end. B) honesty and trust in communication. C) openness as an ideal of the democratic tradition. D) positive regard for other people and groups.

Communication & Mass Media

The __________ organizational strategy is well-suited for sales

presentations. Fill in the blanks with correct word

Communication & Mass Media

A popular method of obtaining input, where a small group discusses specific problems, opportunities or issues, is known as which of the following?

A. observing B. brainstorming C. interviewing D. sampling

Communication & Mass Media