Which of the following is an advocacy group tactic that involves persuading consumers not to purchase a company’s merchandise or service?
A. ?Media advocacy
B. ?Product boycott
C. ?Company divestment
D. ?Deskilling
Ans: B. ?Product boycott
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A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process
A) personality B) motive C) attitude D) learning E) perception
Which of the following is not true?
a. Gains (losses) are increases (decreases) in net assets from peripheral or incidental transactions of an entity and from other transactions and events affecting the entity except those that result from revenues (expenses) or investments by (distributions to) owners. b. Firms usually report gains and losses from sales of assets or settlements of liabilities at the present value of future cash flows; that is, equal to the difference between the net asset received and the carrying value of the asset sold or between the net asset given and the carrying value of the liability settled. c. Gains and losses may arise from the remeasurement of assets and liabilities. d. Firms realize gains and losses when they sell or exchange assets or settle liabilities in market transactions. e. Firms recognize gains and losses when those items enter the measurement of net income or other comprehensive income.
Which one of the following items below would not affect the investor's income for the period?
A) interest received on a temporary investment in bonds B) dividends received on a long-term investment in stock where the investor owns 10% of the investee's stock C) dividends received on a long-term investment in stock where the investor owns 30% of the investee's stock D) interest received on a long-term investment in bonds
When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ____ policy.
A. impulsion B. push C. customer promotional D. pull E. channel promotional