Studying the history and goals of a group before speaking to that group is an example of

A. finding common ground.
B. formal research.
C. polling the audience.
D. casual observation.


Answer: B

Communication & Mass Media

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This is practice of creating fake grassroots movements, usually by lobbyists and PR specialists

A) astroturfing B) lobbying C) persuading D) manipulating E) blindfolding

Communication & Mass Media

Which white light has the highest color temperature?

a. the midday sun b. a large standard studio spotlight c. a candle d. a quartz reading lamp e. the beam of a three-battery incandescent flashlight

Communication & Mass Media

Which of the following is NOT an element of the semantic triangle?

A. Reference B. Symbol C. Word D. Referent

Communication & Mass Media

For a long speech, most experienced speakers cover only two or three main points.

Answer the following statement true (T) or false (F)

Communication & Mass Media