Describe the function of an economic community and explain how its policies can be advantageous to marketers. Give two examples of important economic communities
What will be an ideal response?
When countries band together to promote trade among themselves and make it easier for member nations to compete elsewhere, they form an economic community. These communities of countries coordinate trade policies and ease restrictions on the flow of products and capital across their borders. Economic communities are important to marketers because they set policies in such areas as product, package labeling, and advertising regulations that influence strategic decisions for marketers in these regions. The European Union (EU) and the North American Free Trade Agreement (NAFTA) are two of the most powerful economic communities.
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A seasonal discount is a price reduction to buyers who buy merchandise while the products are in season
Indicate whether the statement is true or false
Which of the following is(are) examples of product mix depth?
A) hamburger and cheeseburger B) hamburger and apple pie C) Coke and Diet Coke D) A and C E) all of the above
Which sentence uses correct capitalization?
A) After working extra hours for two months, I treated myself to a swedish massage. B) After working extra hours for two months, I treated myself to a Swedish Massage. C) After working extra hours for two months, I treated myself to a Swedish massage.
Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would want to position the vehicles
A. to avoid competition. B. to engage in head-to-head competition. C. based on price. D. based on the target market. E. based on the vehicle's styling.