SAGE News Clips: Craft Beer CrazeDescription: As large corporations are buying up small breweries in the state of Colorado, local aficionados fear that the new ownership will spoil the hard-fought identity and culture of the craft beer industry. Despite corporate interest in the growing market, new owners report that they believe there is room for both large and small companies. Watch this video to learn more about how corporations can alter a subculture.Click on the above link to access the Interactive eBook. Once you've signed in, scroll to page 76, and watch the video. When you've finished watching the video, come back to the test, and answer the following questions:The shift in ownership from small local breweries to large, national corporations could promote ______, because the
subculture of craft beer drinkers does not expect mass production beer companies to be running craft breweries.
A. cultural inconsistency
B. folkways
C. cultural relativism
D. social class reproduction
Answer: A
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