Which of the following questions considered by marketers is best aligned with distribution strategies?
a. Which market segment should we target?
b. How do we convince customers to buy our products?
c. What products should we manufacture?
d. Where do customers like to shop?
ANSWER: d
The goal of the distribution strategy is to make sure products arrive in usable condition at designated places when needed. A part of this Pâ€"placeâ€"is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.
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Commerce LLC owes Data Analysis Company $2,000. Commerce executes a note to Data as security for the debt. This security
A. does not constitute sufficient consideration for HDC status. B. does not satisfy the value requirement for HDC status. C. satisfies the consideration requirement for HDC status. D. satisfies the value requirement for HDC status.
What promotional efforts would a marketer be likely to employ if the communication objective was to encourage purchase of the product?
What will be an ideal response?
Direct marketing
A) is used most often to head off unfavorable rumors, stories, and events. B) spreads information by word-of-mouth from person to person. C) communicates directly with carefully targeted individual consumers. D) relies on a sales force with good presentation skills. E) places greater emphasis on public relations tactics.
Answer the following: a. Compare the respective roles of the officers, board of directors, and the shareholders of a corporation. Who runs the corporation? Explain your answer and give examples of the kinds of tasks each performs. b. How does the management structure of a closely held corporation differ from that of a publicly traded corporation?