What is one manner in which new technologies have affected public relations practice?
A. New technologies have lengthened the news cycle, meaning that once something becomes news, it stays in the news for a very long time.
B. New technologies have enabled public relations practitioners to communicate better with corporate lawyers, thus reducing friction between the public relations and legal functions in organizations.
C. New technologies require public relations practitioners to constantly monitor the digital media environment for information—truthful or not—about their organizations.
D. Despite advances in new technologies, most journalists still prefer to receive news releases via snail mail, in hard copy.
E. None of the above; new technologies have had no effect on public relations practice.
C
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