How race, ethnicity, background, socioeconomic status, family of origin, environment, and gender affect how one perceives the world is generally known as ______.
A. stereotypes
B. culture
C. mediation planning
D. society
B. culture
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You have _____ power over another person when that person wishes to be like you or identified with you
A) information B) referent C) reward D) expert
Advertising equivalency may is not always a reliable measurement tool because
A) management limits available advertising dollars. B) Publicity and advertising are very different things. C) News stories carry greater credibility than advertisements. D) Both B and C. E) none of the above
Define credibility strategy. Give an example of a credibility strategy
What will be an ideal response?
Jake is at a party with a large group of men when his friend Dan makes a sexist joke about the physical appearance of a woman they all know. Instead of laughing, Jake tells Dan that he thinks the joke is inappropriate and that he'd prefer that Dan did not talk about women that way in front of him. What type of identity has Jake performed in this scenario?
A) An offensive identity B) A men's rights identity C) A traitorous identity D) A Free Men identity