Firms use a ________ strategy to provide a specialized product or service for a narrow target market better than competitors
A) product differentiation
B) market niche
C) mass customization
D) process efficiency
E) low-cost leadership
B
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The most common cultural tradition from which various religions have grown is
A. Greek. B. Abrahamic/West Asian. C. Indian. D. Mesopotamian.
All of the following are elements in a statement of job qualifications for an for order-getting salesperson EXCEPT:
A. the physical and mental demands of the job. B. effective communication and listening skills. C. to whom a salesperson reports. D. the customers to be called on. E. the types of products and services to be sold.
Face-to-face communication
A. allows more descriptive language than a memo does. B. provides lesser opportunity for feedback than a memo does. C. is a less rich medium than telephone. D. limits the variety of cues that can be conveyed. E. is best suited to transmit simple and routine messages.
Opportunity cost is the benefit ________
A) received by selling goods on behalf of another division B) received by selling goods to one of the other divisions within the company C) given up by purchasing goods at a price lower than its total manufacturing cost D) given up by choosing an alternate course of action