American Airlines and BMW Motorcycles are examples of:
A) overt names
B) implied names
C) conceptual names
D) iconoclastic names
A
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Which of the following is correct about sales promotion?
A. Sales promotion creates a downward cycle of pricing and promotion. B. Sales promotion spending can be easily measured, as it involves unique activities. C. Sales promotion spending has grown in immature markets but not in mature markets. D. Large, powerful retail chains require less sales promotion support for their manufacturer brands. E. Spending on advertising usually exceeds the total spending on sales promotion.
The text suggests benchmarking an individual’s behavior to help determine level of honesty in responses. What might this benchmarking entail?
a. asking the candidate if they have any reason to be nervous or feel threatened during the interview b. asking the candidate about their hometown or how they are feeling and noting how relaxed or nervous they are c. having another employee speak to the candidate before the interview and recording reactions d. asking the employee to describe a particularly scary incident in their life
Service desks that don't have formal SLAs are unable to use performance metrics.
Answer the following statement true (T) or false (F)
Which of the following accounts below is reported in the paid-in capital/stockholders' equity section of the corporate balance sheet?
A) Cash B) Stock Dividends C) Organizational Expenses D) Preferred Stock