The entrepreneurial strategy matrix measures _____ and _____.
a. risk; security
b. commitment; time
c. risk; innovation
d. opportunity; time
ANSWER: c
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When someone purchases the same product out of habit over time, that pattern is known as attitudinal loyalty.
Answer the following statement true (T) or false (F)
When constructing assets, capitalized interest is based on
a. the amount allowed by the company's auditors. b. the expenditures at the end of the of the period. c. the expenditures at the beginning of the period. d. the average accumulated expenditures.
Calculate the target market reach of a business if it produces an impact of 400 GRPs at a frequency of 8
A) 40 percent B) 50 percent C) 60 percent D) 70 percent E) 80 percent
An important element of ethical/moral leadership involves serving ______.
a. one’s own interests as leader b. one’s own self-interests c. the interests of others d. the interests of whomever is most important