Firms will often use a ________ segmentation strategy when they want to capitalize on the financial savings of global segmentation but still adjust for local customs and culture.
Fill in the blank(s) with the appropriate word(s).
regional
Regional segmentation is used when the similarity in needs and wants only extends across the region or several countries.
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Describe why a firm utilizing assembly lines may wish to utilize shorter production runs. What disadvantages might such an approach pose?
What will be an ideal response?
Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. Cheetos produces several
cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of A. a product modification. B. a line extension. C. a quality modification. D. a functional extension. E. an aesthetic modification.
What is consideration and what are the two basic elements of consideration?
Which of the following money market securities are sold at a discount?? 1. commercial paper 2. corporate stock 3. certificates of deposit 4. Treasury bills
A. ?1 and 2 B. ?2 and 3 C. ?3 and 4 D. ?1 and 4