In newspaper advertising, _____ advertising includes copy, illustrations or photos, headlines, coupons, and other visual components.
A. classified
B. audience
C. display
D. preprinted insert
E. public notice
Answer: C
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Dave is a part of the strategic retail planning process in his organization. He has defined the business mission. Which of the following steps is most likely Dave's next stage in the strategic planning process?
A. Conduct a SWOT analysis. B. Develop a retail mix to implement strategy. C. Evaluate performance and make adjustments. D. Establish specific objectives and allocate resources. E. Evaluate strategic alternatives.
Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________
A) less than 10 percent B) 10 percent to 20 percent C) 21 percent to 30 percent D) 31 percent to 40 percent E) more than 41 percent
What is an individual-level performance-based pay that rewards performance by increasing the employee’s salary on a long-term basis called?
A. merit pay B. piece rate C. bonus D. benefit
Toys R Us and the Foot Locker are examples of:
a. department stores b. discount stores c. hypermarkets d. catalog showrooms e. specialty stores