Marilynn Castillo is a marketing manager at Gordon Corp. She debates whether or not to conduct a marketing research study before commercializing a product. After a brief analysis, she realizes that conducting the study will cost approximately $100,000. If she launches the product without conducting the study and the product fails, her firm could suffer a loss of $2 million. In this scenario, Marilynn conducts a(n) _____.
A. assessment on time availability
B. market-sensitivity assessment
C. cost-benefit assessment
D. assessment on information availability
E. assessment on research designs
Answer: C
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___________________________________ financial statements are helpful in highlighting the relative magnitude of changes in financial statement data from year to year
Fill in the blank(s) with correct word
General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________
A) venture team B) market manager C) product category manager D) communication manager E) brand manager
Which of the following is a systematic process of collecting and making judgments about payments made by other employers?
A. performance appraisal B. recruitment questionnaire C. compensation survey D. archival research E. competency analysis
Agreements between competitors that have the effect of diminishing competition are called vertical competition agreements
Indicate whether the statement is true or false