For product modification to be effective, all but which of the following conditions must be met?
A. The modification should make the product more consistent with consumers' desires.
B. The product must be modifiable.
C. Consumers must be able to perceive that a modification has been made.
D. Modification should allow the product to provide greater satisfaction.
E. The product must be an appliance.
Answer: E
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Transactions are recorded in the general journal in:
a. Alphabetical order. b. Account number order. c. Chronological order. d. Financial statement order.
In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in
A. societal marketing. B. market mining. C. mainstream marketing. D. market aggregation. E. relationship marketing.
The federal government's Social Security program, which pays benefits to older members of society but not to younger members of society, is lawful as examined by a(n) ________ test.
A. rational basis B. intermediate scrutiny C. strict scrutiny D. due process
Which of the following is devoted to directly influencing government legislation and regulations?
A. Advertising D. Lobbying B. Marketing E. Development C. Personnel