The introduction to your speech is very important because:

A. it determines whether or not the audience is going to listen.
B. it consists of the main points and supporting material of the speech.
C. it reinforces the speaker's dedication to the central idea.
D. it clearly states the organizational pattern used to develop the speech.


A

Communication & Mass Media

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Via e-mail, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the e-mail without even reading it

What guideline for pitching by e-mail should the PR team have followed? a) Establish a relationship b) Use a succinct subject line c) Send a blast e-mail d) Include attachments Consider This: The PR firm should capture the journalist's attention. LO 14.7a: Explain various attention-capturing methods of story pitching14.7b:List elements of pitching a story by e-mail

Communication & Mass Media

Intensional orientation refers to the tendency to

A) view people how they are labeled rather than how they actually exist. B) respond to things as they are rather than as they are labeled or talked about. C) see the middle ground as well as the extremes. D) group unlike things together and to assume that because they have the same label, they are all alike.

Communication & Mass Media

Best results are obtained by renting a high-bandwidth channel from the telephone company

A. TRUE B. FALSE

Communication & Mass Media

The gap between what we intend to communicate and what is actually received is called the:

A. community gap B. semantic differential C. directing comment D. arc of distortion

Communication & Mass Media