A person who is aware of some physical and cultural differences, but does not fear other racial or ethnic groups or feel a sense of superiority is probably in the ________ stage of majority identity development.

A. redefinition and integration
B. unexamined identity
C. resistance
D. acceptance


Answer: B

Communication & Mass Media

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When the authors say that today’s news audiences are both consumers and producers of media, discuss how that occurs, how that differs from the journalism profession of 35 years ago, and what it means to you in the field today.

What will be an ideal response?

Communication & Mass Media

Bob Greenberg, who might be called an advertising guru, operates on a philosophy that

A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.

Communication & Mass Media

Jeremy tells his mother that he's afraid he will fail his chemistry class. She recommends that

he contact his professor immediately. Her advice is A. typically feminine. C. expressive communication. B. instrumental communication. D. mediated.

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A ________ identifies ahead of time what the audience should listen for.

A. memorable moment B. conclusion C. preview D. summary

Communication & Mass Media