To make the readers understand what they have written correctly, mass media writers should ________ and have a sound understanding of what they are writing about

a) know the subject
b) know the language
Consider This: Clarity of thought and information must guide
c) write it down
d) edit and rewrite


ANS: a

Communication & Mass Media

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______ is the oldest source of human identity.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Joseph Klapper argued that media are rarely the sole cause of effects and relatively powerless when compared to other social factors. This media theory was called:

a. media effects b. two-step flow theory c. phenomenistic theory d. limited effects theory

Communication & Mass Media

When an instructor dresses like her students and uses the popular slang of the day, she might be attempting to do appeal to them through ______.

a. dynamism b. identification c. good character d. trustworthiness

Communication & Mass Media

Jared Diamond argues that Europeans were able to conquer the native people in the Americas because of the Europeans'

A) access to many plants and animals that could be domesticated B) intellectual superiority C) greater initiative D) greater ingenuity

Communication & Mass Media