The ___________ reflects the fact that evolving marketplaces may dramatically and unexpectedly alter the goals and resources of channel partners

a. law of legitimate cross-purposes
b. law of perpetual change
c. opportunism
d. alignment


b

Business

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Which measures returns on branding investments?

A) brand infringement B) brand parity C) brand equity D) brand metrics

Business

Maria has a Rhetorical MDL. Explain what this means. Also, explain what Maria should expect when communicating with her co-workers, Tom, Emily, and Ron. Tom has an Expressive MDL; Emily has a Conventional MDL, and Ron has a Rhetorical MDL.

What will be an ideal response?

Business

The following relate to Data Original in 2012 . What is the ending inventory? Purchases $540,000 Beginning Inventory 80,000 Purchase Returns 10,000 Sales 800,000 Cost of Goods Sold 490,000

a. $120,000 b. $140,000 c. $210,000 d. $260,000 e. none of the answers are correct

Business

Which of these statements about consumer demand as a pricing constraint is most accurate?

A. The number of potential buyers for the product class has little effect on the price a seller can charge. B. The number of potential buyers generally affects the price a seller can charge. C. The number of potential buyers for the brand affects the price a seller can charge in the growth stage of a product life cycle, but not in the introductory stage. D. The number of potential buyers for the product affects the price a seller can charge, but only if the product is a luxury item. E. The number of potential buyers for the product affects the price a seller can charge, but only if the product is a necessity item.

Business