An employee who sells advertising time for independent television stations is paid a salary of $2,00 . per month. For short commercials (less than 30 seconds), the employee receives a 0.5% commission. For long commercials (30 seconds or longer), she
receives a 1% commission. Compute her total pay for a month in which she sold $345,500 worth of time for short commercials, and $196,00 . worth of time for long commercials.
$345,500 × 0.00 . = $1,727.50; $196,00 . × 0.01 = $1,960;
$1,727.50 + $1,960 + $2,00 . = $5,687.50
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Guerilla marketing:
A) emphasizes consumers passing along information about a product to other consumers B) is designed to obtain instant results while using limited resources C) is the planned insertion of a brand or product into a movie, television show, or some other media D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
To create active statements that show results, which of the following should be included?
A) Small details whenever possible B) General claims C) Action verbs D) Claims that express your ability to be a team player E) Quantified results to the most important claims
Which of the following is characteristic of the memorized sales presentation?
A. Perceived as high pressure selling B. Requires prior contact with buyer C. Opens with questions to prospect D. Lacks structure and organization E. Used for multi-day presentations
Income taxes are levied on
a. net cash flow. b. income as measured by accounting rules. c. net cash flow plus depreciation. d. income as measured by tax rules.