Entrepreneurs are best characterized as
a. aggressive catalysts for change.
b. good managers.
c. hard to get along with.
d. not fitting in to an ordinary workplace.
ANSWER: a
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Which of the following statements is true of customer lifetime value?
A. Customer lifetime value is a statement explaining how a salesperson's products will effectively solve the buyer's business issue. B. Salespeople lay more emphasis on a single sale rather than the combined value of future sales. C. There is no way to estimate the sum of future sales. D. Customer lifetime value is expressed in terms of the combined total of all future sales discounted back into current dollars. E. Customer lifetime value is only measured for transactions involving a solo exchange.
A(n) ________ allows the respondent to place a mark at any point along a line running between two extreme points rather than selecting from among a set of predetermined response categories
A) comparative scale B) itemized rating scale C) continuous rating scale D) Likert scale E) extreme scaling
Customer information in a CRM system should be constantly updated
Indicate whether the statement is true or false
Through the use of PERT/CPM, astute managers can derive flexibility by identifying noncritical activities and replanning, rescheduling, and reallocating resources such as personnel and finances
Indicate whether the statement is true or false