You own your own e-business, and through your Web site you do business with companies in several different countries. Explain how the concept of the exchange rate could have import consequences for you.
What will be an ideal response?
The exchange rate is the rate at which one country’s currency can be exchanged for that of another country. Most countries have adopted the floating exchange rate. So your costs and revenues could be changing on a daily basis.
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Which of the following is NOT a kind of questions that should be asked in order to understand the exposure to management fraud?
a. Is a legitimate business purpose apparent for each separate entity of the business? b. Have significant recent changes occurred in the nature of the organization? c. Are the accounting and information technology staff and organization effective? d. How many employees are there in the organization who have many years with the organization?
Marketing managers continually make decisions based on assumed causal relationships. Because these assumptions may be justifiable, the validity of the causal relationships need not be examined via formal research
Indicate whether the statement is true or false
Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious
A) confirmation B) interest C) evaluation D) adoption E) impulse purchasing
Which of the following account balances would not be used in the calculation of the current ratio?
A) Inventory B) Accounts payable C) Sales revenue D) Prepaid insurance