Which of the following account balances would not be used in the calculation of the current ratio?
A) Inventory
B) Accounts payable
C) Sales revenue
D) Prepaid insurance
C
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Which of the following statements about complaints is FALSE?
A. A fair settlement made in the customer's favor helps to resell the company and its products. B. The customer must perceive the settlement of a complaint as being fair. C. The settlement that will be provided must be clearly communicated. D. A salesperson who is convinced that a claim is dishonest should take action by filing a case against the customer. E. A salesperson settling a claim should educate the customer to forestall future claims.
Since marketing research information is often used in making significant decisions, the opportunity exists for a lack of total objectivity in the research process
Indicate whether the statement is true or false
Many companies are attracted to event sponsorships because
A. they are less expensive than traditional forms of advertising. B. they explain management's position on social issues. C. they help in segmenting the target market. D. they help build equity and gain affinity with target audiences. E. they help in elucidating controversial issues of public importance.
Jordan has a few thousand dollars to invest. He wants to find newly issued stock of a fast- growing new company. He will contact an underwriter and attempt to purchase the shares in the ________ market
A) secondary B) New York Stock Exchange C) primary D) NASDAQ E) commodity