To develop a strong business message, which word choices should be avoided?
A) Jargon
B) Abstractions
C) Strong words
D) Familiar words
E) Buzzwords
Answer: B
Explanation: B) Abstractions tend to cause more trouble because they are often "fuzzy" and can be interpreted differently, depending on the audience and the circumstances. The best way to minimize such problems is to balance abstract terms with concrete ones. State the concept, and then pin it down with details expressed in more concrete terms. Save the abstractions for ideas that cannot be expressed any other way.
You might also like to view...
Suppose the government grants a subsidy to its export firms that permits them to charge lower prices on goods sold abroad. The export revenue of these firms would rise if the foreign demand is
a. elastic in response to the price reduction. b. inelastic in response to the price reduction. c. unit elastic in response to the price reduction. d. weak.
The classical theory of insider trading liability holds that a person violates Section 10(b) and Rule 10b-5 when he misappropriates confidential information for securities trading purposes, in breach of a duty owed to the individual from whom he learned of the information.
Answer the following statement true (T) or false (F)
According to recent research, which one of the following are business buyers least likely to use for business purposes?
A) webinars B) podcasts C) LinkedIn D) Twitter E) online ratings and reviews
Physical ability tests tend to predict performance, accidents, and injuries.
Answer the following statement true (T) or false (F)