Netflix knows, for example, that twenty-something males have viewing habits that many people would associate with 70-year-old females, and vice versa
Indicate whether the statement is true or false
TRUE
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Use closed body language and few verbal cues to let customers know you are glad they have chosen your organization.
Answer the following statement true (T) or false (F)
Calculate the advertising elasticity if a company has a 1.3% change in sales and a 5.2% change in ad expenses
A) 0.25 B) 0.52 C) 0.4 D) 4.0 E) 6.5
Some companies use automated payment processing technology in which paper checks that may arrive at a lockbox are converted into electronic payments then the check itself is destroyed. This process is referred to as ?
A) internal control over payments. B) Check 21. C) accounts receivable conversion. D) electronic funds transfer.
An effective marketing objective:
a. is qualitative rather than quantitative. b. is compared to a benchmark. c. is written independently of the mission statement. d. is unattainable.