Mass media is used more frequently today than in the past.
Answer the following statement true (T) or false (F)
False
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As owner and senior accountant at a tax preparation firm, Mark is changing the work schedule of all employees, including managers and accountants, for the months of March and April, the company's busiest time. He is requiring everyone to work on weekends, just as he has during the tax-preparation season for the last ten years. Mark should expect that his employees will be
A. terribly upset and will quit. B. moderately upset but not willing to quit. C. moderately upset and complain. D. hardly upset or not upset at all. E. terribly upset but not quit.
Which of the following is NOT an example of external marketing?
A) using information from checkout scanner data to make marketing decisions B) holding company values training sessions for employees C) lobbying local and state governments for beneficial regulations D) purchasing advertising in multiple media forms E) distributing press releases about brands and company practices to media outlets
A social entrepreneur is:
A. Someone who is always aware of and plays by the "rules." B. Someone who takes risks by seeking to solve seemingly intractable problems by applying business principles. C. Someone who carefully plots and plans before making a move. D. Someone who looks first at credentials and then considers an applicant's future capacity to deliver. E. Someone who travels a lot, is a "do gooder," and wants to solve entrenched environmental problems.
Which of the following techniques is NOT a technique for dealing with a bottleneck?
A) Schedule throughput to match the capacity of the bottleneck. B) Increase the capacity of the constraint. C) Have cross-trained employees available to keep the constraint at full operation. D) Develop alternate routings. E) All are techniques for dealing with bottlenecks.